GEO optimization: so ChatGPT, Gemini and others recommend your business

Are you an agency? For your clients, discreetly under your name, by time spent or as a package. More on that is on WordPress support for agencies.

More people ask an AI

More people ask an AI instead of a search engine. If you are not named there, you are missing from the shortlist. AI systems name businesses they can identify clearly: clear data, answers worth quoting, and mentions on other sites.

What the GEO check and optimization includes

• Starting point: 10 to 15 fixed questions to ChatGPT, Gemini, Perplexity and Google's AI overview, with the result as a table
• Structured data: Organization or LocalBusiness, Service and FAQ
• An llms.txt file
• A check that AI crawlers can reach the site (robots.txt, Cloudflare)
• Business details aligned on the website and the main directories
• Up to 5 quotable FAQ answers on pages you already have
• A follow-up with the same questions after 6 to 8 weeks, and a short report
• Always together with the SEO foundations, so SEO & GEO

Not included: Google Business Profile, local directories, keyword research and new pages. That belongs to the local SEO & GEO setup, or it is billed by time at CHF 60/hour.

How it runs

1. Starting point: The fixed questions, written down.
2. Build: Content, schema, llms.txt and business details.
3. Follow-up: The same questions after 6 to 8 weeks.
4. Optional: Ongoing care.

Price

GEO check and optimization, CHF 590 once. It fits businesses without a local focus, so B2B, online or Switzerland-wide services, and a CMS other than WordPress.

A local business? Then the local SEO & GEO setup for CHF 890 is the better package. GEO is already in it. If you move to that setup later, the CHF 590 is credited.

Ongoing: WordPress in maintenance from CHF 149 per month. Other systems: GEO monitoring at CHF 90 per month, with a monthly sample of the questions, a short report and up to 30 minutes of adjustments.

Example

For the Basel caterer VakeUp I built the WordPress website and look after SEO & GEO. The case is on the homepage and in the portfolio.

This website itself has an llms.txt and structured data.

More on the idea: generative engine optimization. Further questions are in the FAQ. A question first? Contact.

FAQ

What is GEO?

GEO stands for Generative Engine Optimization. It makes sure AI assistants such as ChatGPT, Gemini or Perplexity know your business and describe it correctly. GEO builds on the same foundations as SEO.

What is the difference between SEO and GEO?

SEO aims at strong positions in the Google results. GEO aims at an AI naming your business in its answer. Both need clear pages and structured data, which is why I always do SEO & GEO together.

Can you guarantee that ChatGPT recommends me?

No. Nobody serious can. I improve the foundations AI systems look at, and I check with fixed questions whether anything changes.

What does GEO optimization cost?

The GEO check and optimization costs CHF 590 once. For local businesses, GEO is already included in the local SEO & GEO setup for CHF 890, and the CHF 590 is credited if you switch. Ongoing, I look after it in maintenance from CHF 149 per month, or with GEO monitoring for CHF 90 per month.

Do I need an llms.txt?

It does no harm and is quick to set up. Clear content, structured data and consistent business details matter more. The llms.txt is one part of that.

Does this work without WordPress?

Yes. I do the GEO check for any system. I can apply it directly in WordPress. On other systems I deliver the content and data so your team can add them, or I apply them myself by agreement.